¿What is ROADMAP?
A group of independent professionals, in different countries, who help brands clarify, define and achieve their objectives of identity, positioning, storytelling and sales.
our work model: roadmap7®
7 stages or sprints with specific deliverables each, that allow us to adjust and adapt towards the changing environments we live in.
1. briefThe base and the starting point.
No brief, no talk. |
2.DiagnosisWe investigate and show you everything you need to know regarding your brand, market and consumers.
|
3. ideation
We do a work session (face to face or remote) with your team in order to define and create.
|
4. PLANNING
We design the entire plan for your brand: marketing, branding and communica-tion.
|
5. ab Testing
We create the creative storytellings in two or more concepts, ready to be tested.
|
6. IMPLEMENTA-TIONWe coordinate with your creative team the omnichannel implementa-tion of the strategy.
|
7. retro
We check what we did good, what we did bad, in order to optimize future cycles and design a never ending enhanced process.
|
we also support you through shorter routes
to find out where is your brand today
|
TO FIND OUT WHERE DO YOU WANT TO GET
|
TO IMPLEMENT A SPECIFIC PLAN
|