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EXTERNAL CONSULTANTS

We like to have professionals, friends, experts, geniuses who help us, advise and guide us when we need more depth in some projects. This is a small part of our collaborators.
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KAren Harvey - canadA

Kita is an advertiser with more than 8 years of experience divided between Social Media, Planning and Creativity. She is currently living in Toronto while doing a Postgraduate degree in Screenwriting and Narrative Design.
Her mission in life is to achieve more and better female representation inside, outside and behind advertising and branding industry.
Some brands she has worked for are L'Bel, Cyzone, Sony Music, Huawei, Hyatt Centric, Capel, Bagó, and others.
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patricio benavidez - méxico

Pato is a planner with 8 years of experience, out of which 6 have been exclusively focused in strategic thinking.
Before being a Planner he was a Community Manager.
Today he works with accounts for Mexico and also for Ogilvy Miami, focused on the Hispanic market.
All his working experience has been in Mexico but supervising accounts for the Hispanic market such as Northgate, Delta or Telemundo; he has also worked for brands like Uber and Netflix in Mexico, Colombia, Chile and Argentina, and brands in Mexico such as American Express, Grupo Modelo, Nivea, Pfizer, among others.
He also teaches Strategic Thinking in Miami ad school México and CENTRO.
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JORGE LOZADA - chile & VENEZUELA

Jorge has more than 20 years of experience leading account teams, planners and creatives within both network and independent agencies.
Among its main strengths are the development of brand strategies, brand positioning and the implementation of massive and digital campaigns.
Some of the brands he has worked with:
Coca Cola, adidas, Doritos, Lay's, CCU Chile, McDonald's, Beiersdorf AG, BMW, Univeler, Henkel, L'Oreal, Nestlé, DirecTV, Heineken, Multicaja PayPal, Komatsu, Banco Itaú, Principal Financial Group, Carozzi, Dunkin, Taco Bell, Pronto Copec and Agrosuper.
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NACHO CUADRA - ARGENTINA

Nacho is an advertiser and also an entrepreneur. After four generations of journalists, he decided to go against the tide and dedicate twenty years to the design, development, implementation and management of concepts and products related to the world of hospitality, gastronomy and entertainment.
In 2009 he began his career as a consultant planner for different brands and multinational economic groups based in Mendoza, the birthplace of Malbec.
From his time in the exciting world of casseroles and fires, he inherited his obsession with generating positive experiences in each client, a concern that led him to found ZUMO, marketing of experiences, a consultancy oriented to communication strategies for the Gourmet world: verbal identity , FoodStyling, Copywriting, POP Material, Co branding, Storytelling, internal communication, etc. Each and every one of these actions with a primary objective "Generate memorable experiences in people".
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Gabriel Zanelli - CHILE

With more than 30 years of experience in Strategic Marketing and Sales, Gabriel has been linked to national and multinational companies with headquarters in Argentina, USA, London, the Netherlands and France, mainly in mass consumption, semi-mass consumption, retail and services, such such as Arcor, Philip Morris-Mondelez, Unilever, Danone, Explora, among others.
As a Marketing man, he has developed various brands and products throughout Latin America with wide recognition in different markets. He is also passionate about sales and the consumer experience, giving him a 360-degree view of the business for the much-appreciated differentiation.
Having new challenges is the engine that moves you to follow his passion, which today makes available to all of you through Roadmap.
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gabriel@findtheroadmap.com
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